Are people buying complete outfits for golf only or are they buying golf clothes that they can wear for every day casual too?
I think the trend for men is to buy clothes that crossover for almost everything. Then a few select pieces in the wardrobe are golf only. For the ladies, almost everything has been golf only, with some golf clothes that crossover to casual sportswear. The complete opposite. I think we’ll see a more balanced wardrobe for ladies in the future where maybe half of their golf clothes are now worn for other activities.
This is an important trend in the industry because the manufacturer that meets the demand best will have bigger marketshare in a declining economy.
Bugatchi Uomo has done a tremendous job of offering both types of apparel. They are the king of sportswear in my opinion because you can find the unusual and you can also buy the classics. It’s easier to expand your clothes within the brand than it is to go out and try all different brands, each with different fits.
