When I first began mixing business and golf, I had clear objectives in choosing the players for my team. Sometimes I’ve let myself be paired randomly, which is never a good idea if you’re investing limited marketing dollars, but great if you understand the day is about fun and helping others. Business isn’t part of the day, but building friendships is. Never force friendships. The beauty of the game is enjoying the day, and if there is a common bond, business will come naturally if it’s a good fit for both parties. ^Christine Speedy
